-by Bill Radin
A toaster oven, I can
understand.
If it breaks, you
simply return it to whoever sold it to you and get a full refund. The same is
true with a flat-screen TV or a weed whacker. Satisfaction guaranteed or your
money back.
So why should the
placement of a candidate be any different? If the person doesn't live up to
expectations after being hired, shouldn't the employer be able to return the
candidate to the recruiter and get his placement fee back?
The answer is no—for
three very good reasons.
First of all, a
candidate is a person, not a piece of merchandise. And the last time I checked,
it was illegal to buy and sell other human beings. You can own a weed whacker.
You can't own a person.
When an employer agrees
to hire a qualified candidate as a result of my referral, it's not as though
the candidate is changing hands from one owner to another. The candidate and
the employer are simply agreeing to work together, exchanging the employer’s
money for the candidate’s time and services.
Besides, the two
principals have had the opportunity to interview each other and engage in due
diligence prior to making a decision of their own free will. To compare a
candidate to a weed whacker is like comparing an apple to an orange.
Secondly, there’s a
limit to what I can guarantee.
For example, I can guarantee that the candidates I refer meet the employer's
requirements, with respect to their background and ability. I can guarantee
that I'm complying with employment law. But I can't guarantee the future
performance of other people or how effectively they work together. If I had
that sort of power, I would have arranged for world peace a long time ago.
I can be enthusiastic
about putting a deal together—assuming there’s a match. But the actual decision
to hire or accept employment is beyond my control. And I can’t guarantee that
which I can’t control.
Finally, a major part
of my decision to accept a search assignment is based on my prediction of the
outcome. Whatever my pricing model, the last thing I want is to spend time on
a
project that's problematic or is doomed to fail. And if the fee for my services
is contingent upon making a placement, I'm going to make darned sure I can fill
the job before I spend 20, 40 or 100 hours of my time working on it.
The most compelling
reason not to return my fee is that my professional activities—the sourcing,
screening, qualifying, appointment-setting, closing, interview prepping,
debriefing, offer negotiation and counteroffer-defense—all take time. Lots of
time. And the time I spend of behalf of my client’s hiring needs cannot be
recovered. That time is gone forever.
Negotiating your terms
and conditions
When an employer asks about your guarantee, simply explain that if the
candidate leaves for any reason other than lack of work, you'll do everything
in your power to find a suitable replacement within a reasonable period of
time; and that doing so represents not so much your obligation, but rather a
good-faith act of courtesy, dedication and loyalty to the client.
I've found that most
employers understand that in a contingency arrangement, the recruiter assumes
all the risk, and can't recover his costs associated with a placement that
turns sour. Like everyone else, recruiters have bills to pay.
For employers who
absolutely insist on a money-back guarantee, I suggest you offer a couple of
different pricing models: You can either pay me on a time-and-materials basis,
billed at $200.00 an hour; or you can pay me a non-refundable deposit to cover
my initial costs before I start the search.
In either case, the
risk is shared, with both parties having made an investment in a successful
conclusion.
If I’m going to climb
onto a high wire, it’s only common sense to insist on a net.
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